Other Email Marketing Resources

W3C Markup Validation Service
An estimated 9 out of 10 HTML emails are not W3C HTML compliant, which can cause rendering as well as delivery issues. If you use HTML in your messages, use a tool such as the W3C Markup Validation Service to make sure your code is error-free and follows W3C HTML guidelines.

CAN-Spam Email Laws
The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.

The law, which became effective January 1, 2004, covers email whose primary purpose is advertising or promoting a commercial product or service, including content on a Web site.

Spam Laws
SpamLaws.com is a compilation of laws concerning email marketing and SPAM from all over the world. It is great reference material for anyone interested in how to legally go about the execution of email marketing.


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